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Vacheron Constantin attracts watch enthusiasts with $300K ultra-exclusive timepiece
By Jen King
August 19, 2013
Vacheron Constantin&ීs Patrimony Traditionnelle
watches Swiss watchmaker Vacheron Constantin is adding to its Collection Excellence Platine series with the addition of a limited edition-platinum timepiece that is priced atВ $323,500.
rolex Vacheron Constantin’s highly anticipated Patrimony Traditionnelle 14-Day Tourbillon combines technology and style sure to be sought after by timepiece enthusiasts. With only 50 manufactured, the limited quality of Vacheron’s timepiece will likely generate an increase interest in the Collection Excellence Platine series and the brand.
rolex datejust &񗝌With the demand high and the supply low, the value of these watches will be extremely high,&񗝍 said Hamilton Powell, president and founder ofВ  Crown &amp; Caliber , Atlanta.
rolex daytona &񗝌If Vacheron Constantin was not limiting this collection to 50 pieces, watch enthusiasts would not feel any sense of urgency to purchase the watch,&񗝍 he said.
rolex watch &񗝌Limiting the collection to 50 pieces will increase the demand for watch enthusiasts and make it the perfect watch for any avid watch collector.&񗝍
<a href="http://www.rolexonlinesales.com">rolex daytona</a> Mr. Powell is not affiliated with Vacheron Constantin, but agreed to comment as an industry expert.
Vacheron Constantin В was unable to comment directly.
A piece of time
The watchmakers’ Collection Excellence Platine debuted in 2006 as a way to pay homage to the mechanics of watchmaking and the precious metal, platinum for its role in the structure of many timepieces.
Vacheron Constantin’s Patrimony Traditionnelle 14-Day Tourbillon is crafted from 231 parts and is encased in platinum.
This exclusive timepiece, features a Calibre 2260 allowing the hand-wound tourbillon to supply the timepiece with a 14-day power reserve.
Patrimony Traditionnelle timepieceВ 
The timepiece is also equipped with small seconds at six o’clock, off-center minutes and hours functions and a power reserve display .
A dragging and trailing hand allows the timepiece’s wearer to easily read the time reserve.
The 14 days of the time reserve are split into two 12-hour slices to enhance the readability.
Vacheron Constantin’s Calibre 2260 features two large bridges.
The movement finishing shows a motif of the CГґtes de GenГЁve while the clasp was inspired by the Maltese Cross.
The tourbillon bar took Vacheron Constantin’s watchmakers over 11 hours to round.
Patrimony TraditionnelleВ caseback
The brand’s addition to its Collection Excellence Platine series features signatures of the series including a 950 platinum dial with a sandblasted finish and a PT950 inscription between 4 and 5 o’clock.
The timepiece also features a platinum folding clasp that attaches a dark blue alligator leather strap with hand-sewn saddle-stitching of silk and platinum thread.
With only 50 created, the ultra-exclusiveness of Vacheron Constantin’s Collection Excellence Platine series is likely to attract the attention of timepiece aficionados, collectors and brand enthusiasts.
Power by numbers
Brands that release exclusive products are likely to see an increase in product awareness from consumers.
For example, Swiss watchmaker Hublot is catering to a concentrated group of Ferrari owners with its new Big Bang Ferrari watch available exclusively at the Hublot Boutique Beverly Hills, CA.
Isolating the watch to a single location and grafting many Ferrari references onto it adds extra layers of exclusivity that may spur consumers to make the purchase. Partnerships such as this create occasions for unveiling new watches, since a new watch can accompany vehicles designed or events coordinated by the other party ( see story ).
Similarly, Italian fashion label Fendi publicized its participation in London department store Harrods’ Handbag Narrative exhibit by releasing a short video that showcased the craftsmanship behind its specifically designed handbag.
The video showed a Fendi craftsman creating the individual elements of the exclusive 2Jours handbag sold at Harrods. Through the video, Fendi was able to show off its craftsmanship while promoting the event at Harrods ( see story ).
Exclusive items may create a deeper brand affinity for consumers.
&񗝌Watch enthusiasts will continue to associate Vacheron Constantin with creating rare and valuable watches, helping to increase the demand and perceived value of all Vacheron Constantin models,&񗝍 said Mr. Powell.
&񗝌When brands release unique timepieces, it gives them the opportunity to make a place for themselves in the history of watchmaking,&񗝍 he said. &񗝌Luxury watch brands should strive to make contributions to horology.
&񗝌Offering something unique to watch enthusiasts will ensure that the brand will be around for many generations to come.&񗝍
Final Take
Jen King, editorial assistant on Luxury Daily, New York
Jen King is an editorial assistant on Luxury Daily. Her beats are consumer electronics, consumer packaged goods, food and beverage, fragrance and personal care, jewelry, media/publishing, software and technology and telecommunications. Reach her at [email protected].
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Tiffany profit rises on sales gains in China, forecast raised
August 28, 2013 by Agency Reporter Leave a Comment
Tiffany &amp; CoВ  on Tuesday reported a higher quarterly profit, helped by stronger-than-expected sales in China that trumped fears of a slowdown there, and the United States jeweler raised its full-year forecast.Shares of Tiffany rose two per cent to $83.30 in trading before the market opened.Global sales rose 4.4 per cent to $925.9mВ  in the second quarter ended July 31, below the $941.4mВ  analysts were expecting, according to Thomson Reuters.</p><strong><a href="http://www.girltiffany.com">tiffany</a></strong>
The depreciation of the yen hurt results in Japan, where Tiffany gets about 20 per cent of its sales.Sales at stores open at least a year rose five percent globally, in line with analysts’ estimates. Brisk business in China fueled a 13 per cent  gain in Asia outside Japan, well above estimates.</p><strong><a href="http://www.girltiffany.com">tiffany</a></strong>
Same-store sales rose seven per centВ  in Europe, excluding currency fluctuations, and were unchanged in the Americas.</p><strong><a href="http://www.girltiffany.com">tiffany</a></strong>
Tiffany reported net income of $106.8m,В  or 83 cents per share, compared with $91.8m, or 72 cents per share, a year earlier.</p><strong><a href="http://www.girltiffany.com">tiffany</a></strong>
The profit was 9 cents more than analysts expected, helped by lower pressure from diamond and gold prices.</p><strong><a href="http://www.girltiffany.com">tiffany</a></strong>
Also, Tiffany said its price increases did not deter shoppers.The company now expects a profit of $3.50 to $3.60 per share this fiscal year, 7 cents more than its previous forecast range.</p><strong><a href="http://www.girltiffany.com">tiffany</a></strong>
Tiffany still expects net sales worldwide to increase by a mid-single-digit percentage rate, including the effect of the strong U.S. dollar.</p>
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